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These types of things are part of the reason that so many groups have moved to Greek Licensing. It was explained to us that if you do not show effort to protect your trademarks, then you can lose a battle over them. I wouldn't blame either group for trying to fight the use of their letters/colors/nicknames although the movie reminds me of the Bad News Bears or Mighty Ducks of the sorority world, where the underdogs end up reigning.
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