I haven't read most of this thread but there was one line from someone about their founders not having a clue about community service hours or something like that . With that in mind, I'll throw out one thought about national awards...
If the awards for your organization's top chapter awards aren't based on the principles of your organization as set forth by your founders, then you are rewarding chapters for the wrong things.
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"I address the haters and underestimaters, then ride up on 'em like they escalators"
- Abraham Lincoln
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