As it's been said, a cheetah can't shed it's spots...but it makes for great camoflauge...and controversy makes money.
(and messes up some money too)
In all reality....Imus is still trying to keep himself relevant in this day and age when fame has gone from 15 mins to 15 secs....
Now...something to consider which gives a little bit of weight to what I speak....
Since he has been back on the air...his show's ratings have been down and the overall station that he is on is down:
http://radioequalizer.blogspot.com/2...-don-imus.html
So....you have to do something to get people to notice you again, right?
Only except, this time if this really gets noticed, and he loses his job for exercising his 1st Amendment right, the next job he may get will be a midnite show airing in Biloxi, Missisippi