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The jug, t-shirts, and raffles all classic examples of How Fundraising Fails. What you want to do is to get outsiders to collect money, not "cannabilize" your membership.
I would contact a past chairman of PSU's Thon. They raise literally millions for their charity, and everyone on campus - not just the greeks - enjoy it.
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~ *~"ADPi"~*~
♥Proud to be a Macon Magnolia ♥
"He who is not busy being born is busy dying." Bob Dylan
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