Quote:
Originally Posted by nittanyalum
Co-sign. A good number of people will give the "right" answer to a pollster but vote a different way in the privacy and anonymity of a voting booth.
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Researchers take into account the "need to feel like a good person"/"place yourself in a good light infront of others" when they do this type of research.
Taking that margin of error into consideration, the results will still be about 90% accurate. Plus, there is always more than one researcher or research engine conducting this type of research on a macro or micro level. So taken together we can have a pretty accurate picture of what's going on.