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Well, if it's okay to make assumptions I'm going to assume that as a colony you may not have the funds of an established chapter.
I know that in my own experience I was far more impressed by the houses that had rush brochures that were more than just folders with sheets of information. It's definetly not something that makes or breaks a house, but for example, my houses rush brocure was in the form of a small (4X6) spiral bound note book. (think note pads like you would for a newpaper reporter from the fifties...that's probably the best way to describe it) Inside there were individual pages (about 10-12 in total) that described various aspects of greek life. Each had pictures and covered things like social, intramurals, scholarship, Philanthropy, and some had info about several of our members that had earned recognition on campus.
Obviously getting something like this made cost a lot - and we were lucky to find some recent graduates of Nebraska who were setting up their design firm and so they offered to do as a way to spread their name. We also got the printing costs donated - a lot of companies will donate things as a tax write off.
I hope this helped.
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