[Kevin]

You should email Nelson Kanning at HQ. The other guy that does it is Jeff Feigner (sp?) they both gave an EXCELLENT and highly recommended seminar on recruitment at the College of Chapters last summer. Essentially the technique they suggested was rushing by pushing high committment and love honor and truth instead of what we (at least my chapter) used to sell -- chicks and parties (of course those can be enticing also!).

What works on my campus also is to show that you have fun and make good grades. That's generally what your typical freshman (at least the ones you want) are going to be interested in.