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Any large group of people sort themselves into categories, cliques or tiers. High school, college, workplace, etc. It's not necessarily as bad a thing as some would like everyone to believe. It's not always about popularity, often it's about similar interests. Using the HS example, a science club kid simply may not have a whole lot in common with the jocks.
From the popularity/competitve standpoint, I don't necessarily agree with the OP's reasons why some chapters are where they are or that the middle and bottom ones don't know how and/or don't want to improve their standing. I've seen some chapters commit themselves totally to improving their social standing and be successful after years of hard work. Some times there are factors beyond anyone's control that keep the "top" groups on top and the others where they are, unless something major occurs. (Thinking now of a campus such as Bama.)
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