Quote:
Originally Posted by LeslieAGD
I'm not sure if someone else mentioned this and I just missed it, but CoverGirl's sponsorship of ANTM's winner didn't start until season 3 with Eva Pigford. The first season I don't think they had a campaign sponsor, and the second season (with Yoanna House) was a Sephora sponsorship.
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The first season was supposed to be Revlon, but I guess Adrianne has said that she didn't get anything she was supposed to get out of the "contract" - exposure or $$. Then again, Revlon has a whole stable of celebrities that they use in their ads, they really didn't/don't need another one. Whether that was Revlon's, Tyra's, or the agency's fault, who knows.