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It challenges people's notions of traditional family (as do all deviations from the two-parent, male and female, traditional gender norm family structure does), religious and moral stances, and of course there has to be $$$$ interest in there somewhere to keep all the protest worth it.
What about tax breaks, employee benefits for spouses and dependents, alimony, and other stuff that people think should be reserved for God's chosen few? People tend not to protest for years and years and years over something if there's no $$$$ at stake.
ETA: Particularly in times of economic downturn, people are more protective over their dwindling pot of gold.
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