Quote:
Originally Posted by SoCalGirl
I meant the show's contract. I think they should move on to MAC or Sephora or some other beauty company. It'll change the competition and I won't be so good at picking who will go home because they aren't Cover Girl.
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Estee Lauder owns MAC. They (EL) are far too control freaky to leave any aspect of their marketing up to fate.
CG was floundering, if I recall, and losing market share to Maybelline and other companies when they became affiliated w/ ANTM. If it's made their sales $$ go up, I doubt they'll be bowing out anytime soon. Not to mention it assures they'll get pages in Seventeen - no small thing these days, especially when stuff like Chanel is being pitched to that market.