If allowed, find a special place to do it. A place that's cooler than just a room in the house.
Make it an occasion.
Act excited about it yourself. Figure out the people that feel the same way as you do and get them to be more vocal about their interest in it. When the people who are interested in ritual become a vocal part of the chapter, then the people who are neutral towards it will be more likely to be interested as well, silencing the critics.
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