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I understand that there is a lot of negative press the Greek System receives, but I don't think the answer is to publish a book. The way that Fraternities and Sororities are going to fight the negative stereotypes is by continuing to be active and visible in the community, become outstanding scholars and leaders, etc.
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That's a good point, but there's only so much influence an individual person or chapter can have. A book would be able to reach a lot more people and give a lot more perspectives and experiences. Setting a positive example goes a long way, but in my opinion it would be foolish to ignore an opportunity to reach so many people.