I read another article about this yesterday. I believe hoosier posted it (big surprise).
Anyway, the guys that were paddled were Big/Lil Brothers and they paddled each other, voluntarily, as part of some kind of tradition.
I agree that paddling should have gone the way of the dodo a long time ago, and that it's a pretty stupid "tradition." However, considering the fact that it was an initiated brother who was paddled, I don't see how they can be calling it a hazing issue. Call it stupid, asinine, or fool-hardy. But not hazing.