Quote:
Originally Posted by nittanyalum
It really is a whole new world out there these days....
Pa. college woos students with personalized ads
The campaign is an effort to reach media- and marketing-savvy teenagers
WILKES-BARRE, Pa. - Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall — so much so that it made her the star of her own ad campaign.
The small, private school in northeastern Pennsylvania plastered Pollock's name on billboards, pizza boxes and gas pumps — and even aired a commercial on MTV — in hopes of getting her to enroll. As one message put it: "We just hope you're on your way to Wilkes University next year."
full story: http://www.msnbc.msn.com/id/24391900/ |
I think the writer missed the point. Wilkes doesn't really care about getting Pollock. They wanted to use her face to attract every kid within 100 miles who can afford 25k a year tuition. Who cares? Penn State plasters Joe Paterno's face on all of their ads. Wilkes doesn't have Joe Paterno. Who did you expect them to use in their ads, a coal miner?
I don't think the ad campaign is much different than most schools. Instead of alumni, current students, or models, they used some local kids.