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My chapter wore winter white (not white, WINTER WHITE) dresses for I think... well definitely years, including the year I went through recruitment. The next year, my sophomore year I believe, we switched to black, which was a good call. The winter white really wasn't pretty (IMO). The white dated back to a time when we had a bit more frilly rush in the early 90s, before the houses were built. Each group would get a room in the student center and paper the entire room each night in a different way. Pi Phi had a "heavenly angel" theme on pref night and covered the ceiling in white and silver balloons and had all kinds of beautiful "heaven" stuff, and the winter white complemented that. When we went to the houses, though, they cut down on the frills (plus the frills weren't as much needed due to the beauty of the houses), and things changed. So we switched to black.
For some reason I feel like all the groups at my school wore black although I have no real reason to think that. At one time the PNMs (including my freshman year and I think at least one year after that) were told they could not wear white, black, or red dresses but had to wear other colors. That would imply that at least one group was wearing red - probably Chi-O as they were the only group with red as a color on our campus. They loosened the restrictions on the colors PNMs could wear due to complaints from PNMs & moms. I think that happened my junior year.
No group (AFAIK) at W&L wore full-on gowns. It was a cocktail dress look - although a bit more conservative/tasteful than "cocktail".
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