It really is a whole new world out there these days....
Pa. college woos students with personalized ads
The campaign is an effort to reach media- and marketing-savvy teenagers
WILKES-BARRE, Pa. - Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall — so much so that it made her the star of her own ad campaign.
The small, private school in northeastern Pennsylvania plastered Pollock's name on billboards, pizza boxes and gas pumps — and even aired a commercial on MTV — in hopes of getting her to enroll. As one message put it: "We just hope you're on your way to Wilkes University next year."
full story:
http://www.msnbc.msn.com/id/24391900/