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I always ask for a resume and a picture (which I send with the rec). It would not be unusual at all to, at least, talk with her on the phone. I would just "chat" with her to get to know her better. It would be an opportunity to find out why she chose to go to that college, why she is going Greek, what dorm, etc. In a way, it will be a dry run for opening round of rush! If you can get to know her a little bit on the phone, it will be easier to make her rec more personal.
As stated earlier, the first few are the hardest!
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