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Well, I'll admit that when I first heard about the ad, my first reaction was distaste. I immediately thought "is she getting paid for this?" and that didn't sit well with me. I think it is odd to capitalize on this type of fame, and for Roca to do the same.
But, maybe she isn't getting paid. Maybe everyone is acting as an advocate, which although I'm not sure I agree with it (because I'm not sure what justice is here, though my opinions have certainly not been formed against such a campaign), it is much less disconcerting to me.
But even if she is getting paid, I'm not sure I find it as appalling as I did when first hearing of it. She's presumably devoted a lot of time to this, and she's got a family to care for. I think in this scenario (a more traditional ad relationship), my discomfort would come from Roca, which is probably reaping some financial benefit from the exposure. But, who says you can't mix activism with business.
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