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T-shirts are always a favorite with us. Good advertising as well.
Having a 'letters day' seems to be a good idea too, where all your brothers wear letters on the same day. That's also a good year-round rush activity.
Saturate the campus with flyers as best you can.
Have letters to all of your target market printed up and delivered through campus mail, or better yet, personally, if you have the manpower and time.
those are just a few i can think of at the time.
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