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The bottom line is they can't wait until the next formal recruitment cycle and expect to turn this situation around there. As Serena and OmegaPDPrez said, the key is to be super-visible on campus from now until the end of the year.
In addition to wearing letters as much as humanly possible, they should try to sponsor a major community service week-long event on campus near the end of the semester. One suggestion: challenge all campus organizations to some sort of contest that generates donations for a charity. It could be something like t-shirts (which are ultimately donated to a shelter) or canned food (for a food bank) or something similar. Donatable items that they already have on hand work better than something they'll have to go out and buy.
Approach a local business to donate a reasonably good prize to the winning organization, and include that in the publicity for the event. The collection point should be in a very visible part of campus and should be manned at all times by a member (or new member) wearing their insignia. If alumnae are available, pull them in, too. That makes it clear that the membership is a lifelong commitment.
Get the school paper to cover it, even call local radio and tv stations. (You never know. It might be a slow news week and they may jump at the chance to highlight a local college group doing something nice for the community.)
Each member should invite 2 non-sorority friends (i.e., potential new members) to help the group work on this event. Once they get a taste of the sorority by working side by side on something positive, they might want to make the relationship permanent.
Good luck!
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