Same at my school. Generally paired up with whatever sorority we are hanging out the most with that semester.
For a few years my chapter was the only one on campus that would put in an effort to 'win' Homecoming or Greek Week or whatever. During that time we pretty much had our pick of sororities to be paired with. It was a much bigger deal for them to win than for us. If I remember, it helped put them in a better light with their Nationals or something. Of course, we generally choose the sorority that we had the most fun with....and had hot girls. Can't forget about the superficialness that underscored just about every decision we made. Haha.
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