An update:
http://www.observer.com/2008/stuff-w...-least-350-000
It appears the guy who is in charge of this site was offered a major book deal. The publisher seems to be a fan of other things that we GCers like... according to the article the publisher has signed to create an LOLCats book with the I Can Haz Cheeseburger site creator and a Chuck Norris facts book.