Interesting. I went to South Padre for SB in undergrad, it was interesting. Stayed at the Bahia Mar too. It was pretty sketchy, but a good time was had by all.
Frankly, other than it being crazy, I don't get the appeal. The island is not especially nice, nor is the beach very impressive if you're someone used to the other side of the gulf coast. Matamoros is fun, although certainly not much of a cultural experience. It does seem more authentic than Tijuana, but I'm not really sure that is a good thing.
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