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EW, I think that it's cool that the chapters rush each other during spirit week and that could go along way towards building relationships between sororities.
The only "struggling" chapter that I know of that went from struggling to completely consistently solid was at the stage where they were getting assistance from their national organization during recruitment when I went through rush because they were maybe half the size of other chapters and having difficulty with numbers.
It took a little less than a decade; it wasn't any kind of immediate change, but I can remember being out of school a few years and learning that not only were they no longer struggling with not making quota or low numbers, but that they were pledging girls who also preffed groups that had traditionally been much stronger.
Today they are a completely solid and well regarded chapter. Unfortunately, I don't know exactly how they did it. I think it was first great alumnae and support from the GLO itself, which is nationally a strong and well regarded group. The girls were working really hard even back when I rushed. You could tell that they were doing everything they could to have the best rush. The next stage probably involved a little help from the UGA HOPE grant because it meant more girls from more areas were going to UGA. (which meant they could break away from only having to recruit people with a sense of "tradition" and/or the "everyone knows that XYZ is for homecoming queens" mentally that someone correctly noted above).
I really wish I knew more about how they did it.
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