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the color thing is a good idea, but i am not sure that it will actually encourage anyone to attend events. Maybe you need to reevaluate the events you are planning and when you are planning them. We always send around a sign up sheet for every event that we are having so that we know who to expect, therefore preventing disappointment with a bad showing. We also give our girls an option of their punishment. Unless it is a major absense, we giver either twenty dollars or twenty can goods. Cans are very easy to get and also go towards philanthropy.
Depending on how big your chapter is, you could make sure that more of your members are involved with planning events. Get their input so that what you are planning is what they are interested in. If no one wants to go to an event, maybe it is a sign that your social (or whoever plans things) is not taking into account what the chapter wants to do. You can plan as many things as you want, but if the members do not want to go, you will never be able to force them. If your members feel a sense of ownership about an event, they will come and bring their sisters to support them.
good luck.
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