YAY BLU RAY!
Yea, the prices for the BR discs are more expensive than regular DVDs (8-15 bux in some cases), but you are getting a far better picture and sound quality. HD DVDs did have pretty good picture, but most discs lacked the space for high def sound.... and if you're like me with a pretty sweet sound system, it's sooooooooo nice to see an awesome picture and hear the amazing sounds also (esp. in action type movies).
I read a blog saying you can get the "same thing" if you bought a $99 upconverting DVD player with regular DVDs.
Ummmm no that is not the same thing...
In college I worked for a movie store where you could trade in your old VHS/DVD titles for cash or credit towards new movies, and I remember the day a guy came in with BOXES full of VHS.. each still had the original price tag of around $80.
The prices will come down in the future, but I'm sure it will be a gradual thing.