I'm an "Obamacan"...
No seriously... EE-BO I just love how you use the word "hell"... That's the point behind a lot of this. I think that campaign directors are marketting spin doctor specialists that can convince the masses as to how to separate folks, easily and classify them. It is an old tactic they are using. "They" want you to feel guilty about YOUR choices in life and choose what "they" tell you choose.
You are subliminally told not have your own mind and to arrive to your own conclusions. And all "they" have to do is add the seed of doubt... Powerful isn't it?
What "they" didn't count on is the tide of change... And a whole new group of people will step in to replace the old with different ideas.