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I am from the South but go to college in the North and I can tell you there is a big difference in the culture of the two areas with respect to GLO's. In the North being in a GLO is something you do in college and not very important after that. In the South it is something that stays with you for your whole life. It will impact who you marry, your future in the job market and so on. Southern moms hope their daughters will go to their state university and join a top sorority as they believe this is their entry to a beautiful life. Northern moms hope their daughters will get in Yale or Amherst and who cares about GLO's. No amount of marketing will change this.
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