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In the past few years we've had around 80 girls actually go through recruitment...this year it was over 100. And since there are only five sororities, that extra 20 or 30 does make a difference.
There were several things we did to help get girls enrolled. For instance, we have an info fair for freshmen during the summer where they pre-register. We pushed every Greek organization to have their own table with the other major clubs on campus, and Panhellenic had one as well. We had stacks of registration forms at our table and a camera to take pictures for the entries. We let girls turn in their checks prior to recruitment week and if they DID pay on the spot, we gave them their t-shirts there. We made sure our recruitment team was at every guys' rush party and every freshman orientation event. We made separate facebook profiles for recruitment so that we could communicate with girls without giving away our affiliations and we made a facebook group for girls with interest in recruitment...I went through and invited every freshman girl I could find. The recruitment team had messenger bags for class that said "Go greek" on them, and we encouraged the PNMs to wear the shirts we gave them. We pushed the sororities to be as friendly as possible. The recruitment team went out together around town a lot to places where we knew freshmen would show up...it's a small town, so there's not many choices which made our job easier. We held an interest meeting a week before to answer any questions they might have and we posted about 8 million flyers around campus...
Basically we made ourselves as available as possible and made sure they couldn't miss us. If you can get a ton of girls to just show up, you have more chances of getting a solid number follow through.
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