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I suppose that the fundamental reason why you would choose one house over another is that there is a better fit between you and the membership. There could be several fraternities where you might fit in, but you must ask yourself "where do I feel most comfortable?" That will be the best guide for this choice.
We had formal recruitment of "rush" at Berkeley and they still do. It isn't as organized as it used to be. Recruitment at other times is known as "informal rush" but the net effect is the same: Finding and meeting men that we would like to ask to join, and simultaneously, showing how these prospective members can best be served by joining our house. You see, we're both making a choice here. Personally, I like informal rush as it takes the pressure to decide off the men being recruited and they can give some thought to the process, rather than rushing to a decision and choice.
The Associate Member program was a big factor in my recruitment in '76. I was well through my sophomore year and had no intention of being a pledge. It worked for me. But we've got something new int he works right now. There is a new member development program called TRUE BROTHER that will not be a pledge or new member program; rather, it is a member development program designed to last four years. Your growth and development as an individual cannot be completed in a few short weeks or months. College is a time of personal development and growth and change and TRUE BROTHER recognizes that.
BTW, I have a friend from Coe, Mark Beckham, who should be on their alumni books somewhere; a '75 grad, I believe.
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