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But, for girls going through rush in Texas (or another competitive system), they know the drill going into it and make the choice to participate - it is strictly voluntary. For those who decide that Greek life or the recruitment process is not to their liking, there are plenty of other opportunities to get involved on campus
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Of course it's voluntary. But a lot of the NPC women here seem to be interested in attracting MORE women to the system, instead of thinking it's dandy that women can just choose not to participate. They are saying that maybe the system as a whole is missing out on women who are being scared away by the photo requirement. Sure, maybe those women would never have what it takes to be in XYZ southern belle house, but they might be a great fit for other chapters if those chapters only had a chance to meet them.
No one doubts that UT, like its peers, has strong NPCs, but it's also true that a system with only 14 chapters on a campus with 15,000 female undergrads has a lot of room to grow if it wants to make itself attractive to different types of women.
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LollyDolly