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I think a sorority trying to be elite can actually backfire in the long run. At UBC, a particular sorority (who I'm not going to name) consistently recruited the prettiest girls from the richest families. In the last couple of years, girls have been goign through rush saying "I don't want to be an XYZ", because they didn't want to be labelled as a rich snob. The top houses at UBC are those that, yes, are filled with the pretty girls, but also, they've earned their so-called "elite" status because they do well in school, participate in sports and are involved in many aspects of campus life.
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