Not to be a party pooper, but...
Coke defends its trademarks like no one's business. Did you have to get permission to use their stuff (old posters, slogans and such), or did you just go ahead and use it on your own?
Quote:
Originally Posted by JennaLaurenS
I completely agree with having a cohesive and creative marketing plan.
I was the PHC VP of Recruitment for Drexel University this past year. My ideas for recruitment theme were pretty standard in the beginning, but then later last year i wanted to do something broad that could really make a different impression for Panhellenic. I decided on Coca-Cola, and used a lot of different aspects of it in our marketing and promotion. I used the font called "Loki-Cola" which you can find online to make t-shirts, business cards, flyers, etc. We also used some of the vintage Coke posters, slogans, and AD's and changed them for flyers. It turned out REALLY CUTE, and was a great way to tie Panhellenic together without using a theme that cold possibly be biased towards a chapter.
Another cool thing that we did is have each sorority buy the same t-shirt, in the recruitment theme. We had all of our orgs wearing the same Coca-Cola inspired t-shirts on the same days - which really helped highlight our UNITY during such a stressful time....
good luck 
- Jenna |