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My favorite slogans for recruitment are the ones like the directional sign with all of the glos written on them, and the tagline "Whichever way you go, you can't go wrong!". I thought that was positive while avoiding the pitfalls you mention .
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Gamma Phi Beta
Courtesy is owed, respect is earned, love is given.
Proud daughter AND mother of a Gamma Phi. 3 generations of love, labor, learning and loyalty.
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