Out of raw curiosity, I just checked out the site. I am not a "texter" and frankly thought this whole thread was spam too. But I have to say, knowing how prevalent texting (and living on/with their phones) is with college students these days, this actually seems pretty useful. Phone trees definitely do work (we did that too), but shoot, if I had to get something out to my whole chapter and could just send one message and not worry that someone might drop the ball along the way? I'd have done it. Would have avoided that "but I only got a busy signal!" (remember THAT, old timers?
) or "she never answers her phone!" (for the young 'uns, pre-voicemail or even answering machines, which now seem ancient, if someone didn't answer their phone, they just didn't hear from you -- we actually used to be able to have privacy if we chose!
)
ETA: I tried the "sample message" option -- darn thing works! Tell your brother nice job -- nice entrepreneurial effort he has going!