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As I read your friend's son's story, I wonder whether there is any feigning of interest at all. It is very possible that the person talking to the groups earnestly thinks that all would make great brothers (he probably shouldn't be hinting that he has the individual power to make that call, if that is the case). Just because that one person likes this group of potential members, it doesn't mean that the whole group is going to feel the same way when it comes to extending bids.
I'm glad your friend's son is providing tea for these guys who feel like they've been hoodwinked. I'm not sure that there is blatant dishonestly going on here, though. It might just be the Rush process working itself out and the fraternities make choices based on getting to know each guy individually, instead of who their friends are. Personally, if I was your friend's son, I would remind these guys on his floor that there are (I'm assuming) other fraternities out there during Rush week so that they are not limiting their options.
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