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I would definitely shy away from making the reading required... it just isn't the best way to motivate others. Maybe the best thing to do would be to come up with a program presenting the 7 effective habits and either present this to the executive/chapter council or to the entire chapter. Make sure you have visual diagrams and handouts, and then at the end of the program, let people know where they can buy/borrow the book from if they get really excited about the material and want to learn more.
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