Maybe this is more just my own experience with HQ communication, but I have never felt that they were encouraging us to recruit a certain image. Sure, maybe they wanted us to recruit women who had potential leadership qualities and had good grades, but that was the end of it.
Any image-focused drive I think comes more from the PNMs trying to peg the groups into some stereotype in order to pick the right one. I think the advice to the PNMs to keep an open mind is good, but I think that AR's book does more to close minds about sorority life than it does to open minds. I really think that AR should have looked at greek life on a variety of campuses before writing her book, too.
If you ask me, any campus would be better off having someone at
www.phiredup.com speak to a campus about changing greek life for the better. Their
I Heart Recruitment book is fabulous.