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How much effort should we focus on such a silly name? The movie is located at University of Michigan and they probably used the Beta House because it has some historical significance with Michigan.
But, if anyone has seen The Butterfly Effect, when Ashton Kutcher's car gets completely demolished. They say "must've been those Betas". Plus, we all know Kutcher was a Delta Chi at Iowa which had a pretty big Beta chapter when he was there.
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