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The biggest flop of an ad campaign was in the 60's. They made a film showing how smoking grass would cause you to jump off buildings. The actions displayed by kids on a "high" was more in line with what LSD could do. It had NO credibility.
I don't think this is such bad idea. It isn't aimed at the current user. (IMO) Kids across the nation are into "hero worship" mode and this type of a campaign is really aimed at those who are on the verge or not yet at risk.
Think how many of you do NOT smoke. A lot of the reason is because you got the message at an early age and that message has been pounded into your heads. Sure there are other reasons, like seeing loved ones perish, but I really think it started with education, and "death" gave that message credibility.
I personally believe that drugs ARE tied to terrorists. It may appear they are only terrorizing their own people, but it's a web
that has tenacles reaching across the world. Drugs isn't the only venue however-the diamond trade is horrific- Bin Laden's money has been traced to honey and without making accusations-delve into Tyson Chicken. It's just that drugs can cause such havoc in a young person's life, especially when their mental capacity and cognitive abilities are still forming. So, it's as good a place as any to start. I'm only commenting on the ad itself and the intended purpose. I don't think anyone posting on this BB was in the target group which may explain why everyone thinks it was a bomb.
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