[Kevin]

The fact is, brothers ealymc and SnuKnight are dead-on as far as their advice goes regarding the word "frat." I think it depends on the campus, but many fraternity members for whatever reason are taught that the word is offensive and that they should be offended. The "country = cunt" analogy is not particularly illustrative for any valid reason, but fraternity members will often find the word "frat" as offensive as the word "cunt." For the purpose of conveying the emotion which fraternities want their pledges to understand should accompany the word "frat," I think the analogy works well.

Simply put, the advice offered is sound -- it's a bad idea to go through rush and use the word "frat." Ever. When your goal is to get a bid at your favorite house, you don't need to concern yourself with why they find something offensive -- you just need to concern yourself with the fact that you don't want to piss off even one member or you're probably not going to get a bid.