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In my chapter it is stressed that we do not say "AZD" but Alpha Xi, as it is very important for brand image. We have even gone as far asking chapter presidents as well as Panhellenic to refer to us as Alpha Xi. When you have AEPhi and ADPi on your campus, you need some way to make sure PNMs and anyone for that matter, knows its always you that is being spoken of, that can be especially confusing during recruitment; I know I was a Rho Gamma last year, and I saw it first hand.
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