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Might as well call it pledging.
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Many groups are forbidden to use the word pledging. I know I wouldn't feel comfortable using it. But it sounds like "new member" doesn't work either. It doesn't sound like there's any one term we all feel comfortable with.
Um ... "the joining process." "Welcome to our GLO." Anything I can think of sounds awkward.
How about, "that post-rush period."
