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What about a "drive in" movie? Is there anywhere on campus (or at the house) where you can use a movie projector? You can show the movie on the side of a house or building, and have everyone sit on the lawn or in chairs. Maybe have the first movie be brothers only and then open it to others for the second feature.
Serve soda, popcorn and candy. You can get bulk popcorn at a whatehouse store, or if you want to go authetic, rent one of those old-time popcorn makers. The pledges can run the projector, the "snack bar", etc.
Some obvious flicks to consider - "Animal House", "PCU" - if you havent seen it, you should, it's a great commentary on the PC-ness of everything, esp fraternities, "Caddyshack"
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