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These are wonderful! At schools like MIT, where the "intellect on steroids" atmosphere can make it hard to sell Greek life, this is exactly the kind of PR that attracts women to check out sororities. With private college tuitions being astronomical, these students are worried that joining a sorority is expensive, and that the pay out is only social. They need to see this kind of marketing to realize that it can pay huge dividends to join a sorority and that it IS worth the extra time you put in.
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