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LPIDelta is correct- your resume, recommendations and statement of purpose all play as big a role as actual grades (according to a number of my friends who are currently doing grad programs).
Also- grad school is not the only way to increase the amount you are making, or get a better job. Upgrading your skill set with classes and programs, doing some serious networking and volunteer work (if you're in marketing do some volunteer marketing work for a non-profit, etc) can all help too.
Good luck!
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It may be said with rough accuracy that there are three stages in the life of a strong people. First, it is a small power, and fights small powers. Then it is a great power, and fights great powers. Then it is a great power, and fights small powers, but pretends that they are great powers, in order to rekindle the ashes of its ancient emotion and vanity.-- G.K. Chesterton
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