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That seems like a good idea. On our campus we hold "Rho Alpha Night" the thursday before rush begins. All the fraternities set up a presentation and groups of prospects are guided to each presentation. This is also the night when rush guides(books with summaries of every fraternity) are distributed. Participation probably isn't even 75% of the guys who rush but the guys who do attend seem to handle rush better and know more about what they're looking for.
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