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We have the big sister revealed the night of pledging (a day or two after bid day). Since our campus and chapter is small, we are able to get to know the PNMs fairly well during recruitment and even more during bid day. I like that we assign them so early because every week from pledging to initiation the big/little pair does something together with a small group of other sisters that were not assigned littles.
One thing to make sure of -- one year our New Member Chair just assigned the littles/bigs the night of pledging without talking to the assigned bigs first. This was a disaster for one big/little pair, since the big really didn't like the little at all and hadn't even supported letting her into the chapter. This rift was a problem in the chapter for the next 3 years since eventually the big and little got into a big fight and the little felt betrayed -- like she was screwed out of a "real" big. Lesson: ALWAYS talk to the big before you assign them a little. You never know how someone might feel about it until you ask.
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