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I like AlphaFrog's suggestion about the sign. But as Tom noted, it may not last long unless it is secured in some way. You could also hand out and post flyers in the freshman (sophomore) dorms.
When I was an undergrad, one of the "top" chapters was further away from the freshman dorms than most (all?) of the other chapters. They would send actives to the freshmen dorm to pick up rushees. So if y'all have a list of guys that have expressed an interest or y'all are interested in them, then contact them and offer to come get them. Do it early or at the start of your party so that you can have as many members at the house when others show up.
Are sororities (women in general) allowed to help out at or attend rush events? If so, invite a different chapter a night to attend and promote it - i.e. Monday event with the ladies of ABC; Tuesday event with the ladies of DEF; Wednesday event with the ladies of GHI. Maybe something simple like "Come play Twister with the ladies of XYZ". A lawn filled with women usually trumps a car smash any day.
If you feel you need something in the front lawn, can y'all have a local band play? (check on noise ordnances) They don't have to be *that* good, just a group that gets the rushees attention. Many local groups that are starting out are willing to play for the free publicity and a small fee (i.e. beer money). The issue with this is that the music could get in the way of conversation so this might not be suited for y'all's needs.
I've seen a chapter do a Casino Night where outside of their house, there was a giant spinning "Wheel of Fortune". (Not sure what it is called.) The rushees would come up and spin the wheel and "win" play money that they then took inside the house (or y'all could do it under a tent outside if you want) to use at the "casino tables". Again, if you can have sorority women helping out, that helps add to the whole atmosphere.
And depending on the time of day, use lots of lights outside. Or better yet, make a large (giant) arrow that points to your house. Put it near the street so that the rushees can see it from the end of the row. It could say something simple like "Get In Here" or "This Way" or "Start Here". If your parties are held at night, use lights for either the words, or to outline the arrow.
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